Realtime – Love Machine
For the next workshop in the realtime module we have been looking into different methods of data collection. The idea was to incorporate these different methods and design a ‘love machine’ to find out somebody is in love. We were initially separated into four groups and we each had different approaches as to how we could achieve this.
Our groups focus was on the work of a highly influential psychologist Herta Herzog. Her emphasis was on the idea that thoughts and feelings can be accessed through drawing. Most of her work was for marketing purposes. One of her first studies was for a car manufacturer where she simply asked people to draw a car. The idea was that these drawings would provide unexpected, irrational ideas which they would never be able to tell you through speech. These drawings were used to find out what people see in a car and what eventually might focus their attention when they buy it.
With this in mind we spent a bit of time thinking about how we could apply this idea to find out is somebody is in love. The idea we came up with was simply to get people to draw heart shapes and give them a wide selection of coloured pens to choose from. This idea would also involve colour psychology.
All the work from this workshop has been posted onto a blog. This included the idea we came up with as a whole group related to the four different approaches of data collection. This blog can be found here at lovemachines1.wordpress.com
Darren Gray 